Pakistan should apply for Basmati GI tag for EU: Unisame

Karachi: The Union of Small and Medium Enterprises (UNISAME) has urged the adviser to the prime minister Imran Khan for commerce Abdul Razzak Dawood to take immediate notice of the fact that India has applied to the European Union for the geographical indications (GI) tag for their basmati rice and Pakistan should also apply without loss of time.
President UNISAME Zulfikar Thaver alerted the adviser and the secretary commerce Muhammad Sauleh Faruqui to push the Trade Development Authority of Pakistan (TDAP) to expedite the application for the basmati tag to EU. The EU market has vast potential and the basmati rice exporters cannot afford to overlook it. Pakistani basmati is in fact superior to Indian basmati. – APP

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